Level Up Communication with AI: Enhancing Clarity and Consistency
One of the more common challenges businesses face is maintaining clear and consistent communication. Whether it’s communicating internal policies, training new employees or communication with customers, there always seems to be something lost in translation. So, how do you make sure everyone is on the same page while avoiding spending all your time repeating and […]
How AI Can help you get more done
We all know the grind—endless administrative tasks, data sorting, and minor to-dos that slowly pile up, robbing hours from your week. You’re working hard, but are you working efficiently? I see many businesses in this situation. The question I’m asked more and more every day now is: How can AI help us become more efficient […]
Boost Customer Value with AI
Providing enhanced customer value is key in modern business. Potential customers are not just looking for bare bones service any more, they want all the free extras. Why wouldn’t they – everyone else is promising it. One of the burning questions on the minds of many of my customers is “How do I boost customer […]
How does someone who specialises in Core Business Values end up in AI?
If you’re wondering how a specialist in Core Business Values ended up in AI, you won’t want to miss this! Adam’s journey from corporate work to entrepreneurship, and eventually to creating SoulCraftAI, is a fascinating one. Find out how he developed an online program using Custom GPT and why he’s so passionate about spreading the skills needed to work effectively with AI. Discover the true potential of this “democratised” technology and learn how you can use it to improve your own business. Don’t miss out on this exciting new development in the world of AI!
Business Soul in AI Content Generation
The New Frontier in Content Generation We all know the age-old debate about whether technology enhances or diminishes human creativity. It takes a new turn when we introduce Artificial Intelligence (AI) into the mix. The prevailing belief is that AI-generated content lacks a “soul”. Well, we propose a revolutionary idea: what if your “business soul” […]
Building culture on a foundation of Soul
Beyond Brand and Marketing In our previous articles, we delved into how the “business soul” is the cornerstone of impactful branding and resonant marketing. Now, let’s explore its transformative role in shaping company culture and, Building Culture on a Foundation of Soul for a Pathway to Market Success. The Business Soul and the Leaves of […]
The Business Soul in Marketing shapes strategies
Business Soul takes you Beyond the Numbers Marketing is often viewed through the lens of metrics, conversion rates, and KPIs. While these elements are undoubtedly important, they represent only one side of the story. Imagine a marketing strategy that not only spikes the numbers but also resonates with people on a human level. That’s where […]
The transformative power of Soul-based Branding
What is soul-based branding? Branding is often misunderstood as just a fancy logo or a catchy tagline. However, nothing could be further from the truth. While the end appearance and image that your brand projects is incredibly important, you need to understand, and be able to talk about, where this image comes from. In this […]
Unlocking the Essence of Your Business: A Guide to Navigating Branding, Marketing, and Culture
What’s All the Buzz About? You’ve heard the phrase, “the soul of the business,” right? Often tossed around casually, its true meaning is rarely explored. But what if the “soul” isn’t just a poetic term but an actual cornerstone that can shape the branding, marketing, and culture of your venture? In this three-part LinkedIn article […]
The Positioning Power of your True Values
Introduction Today we are looking at the importance of telling your story to your chosen market using your TRUE Values. For any business owner, communicating your real, heartfelt values to your customers is absolutely crucial to making sure you have strong market positioning. It is also a must if you hope to gain sustainable and […]
