How does someone who specialises in Core Business Values end up in AI?
Well, I’m glad you asked…..read on to find out how! Like many business owners, I started off working for someone else in the corporate world. After 25 years in that life, I decided that it was time to get out and create my own story, rather than simply playing a character in someone else’s. Using […]
Business Soul in AI Content Generation
The New Frontier in Content Generation We all know the age-old debate about whether technology enhances or diminishes human creativity. It takes a new turn when we introduce Artificial Intelligence (AI) into the mix. The prevailing belief is that AI-generated content lacks a “soul”. Well, we propose a revolutionary idea: what if your “business soul” […]
Building culture on a foundation of Soul
Beyond Brand and Marketing In our previous articles, we delved into how the “business soul” is the cornerstone of impactful branding and resonant marketing. Now, let’s explore its transformative role in shaping company culture and, Building Culture on a Foundation of Soul for a Pathway to Market Success. The Business Soul and the Leaves of […]
The Business Soul in Marketing shapes strategies
Business Soul takes you Beyond the Numbers Marketing is often viewed through the lens of metrics, conversion rates, and KPIs. While these elements are undoubtedly important, they represent only one side of the story. Imagine a marketing strategy that not only spikes the numbers but also resonates with people on a human level. That’s where […]
The transformative power of Soul-based Branding
What is soul-based branding? Branding is often misunderstood as just a fancy logo or a catchy tagline. However, nothing could be further from the truth. While the end appearance and image that your brand projects is incredibly important, you need to understand, and be able to talk about, where this image comes from. In this […]
Unlocking the Essence of Your Business: A Guide to Navigating Branding, Marketing, and Culture
What’s All the Buzz About? You’ve heard the phrase, “the soul of the business,” right? Often tossed around casually, its true meaning is rarely explored. But what if the “soul” isn’t just a poetic term but an actual cornerstone that can shape the branding, marketing, and culture of your venture? In this three-part LinkedIn article […]
The Positioning Power of your True Values
Introduction Today we are looking at the importance of telling your story to your chosen market using your TRUE Values. For any business owner, communicating your real, heartfelt values to your customers is absolutely crucial to making sure you have strong market positioning. It is also a must if you hope to gain sustainable and […]
Customers: The Active Participants in Shaping a Company’s Market Position
The power of Customer Influence on your Market Position In today’s fast-paced business world, customers hold the reins when it comes to determining your Market Position. Communicating with the market involves not only spreading the word about your company and its offerings but also showcasing your values. To succeed, it’s crucial to attract customers who […]
Mind mapping your success
As customers and followers of Bizualize already know, I rely heavily on mind mapping to deliver my programs. Why? Because it’s an incredible approach that enables you to create a visual representation of your business, providing you with a comprehensive, birds-eye view of everything. Imagine having a drone soar above your neighborhood, giving you a […]
What is a business DNA Report and how can it help you?
Unlocking the true potential of your business can be tricky, but one amazing way to do it is through a DNA Report. A well-crafted report will clearly communicate your company’s vision and values in an engaging way – whether that’s internal with staff or external with customers. This goes a long way towards creating alignment […]
